Which pricing strategy did Nike most famously employ when launching its original Air Jordan basketball shoes in 1985, creating unprecedented demand in the athletic footwear market?

The athletic footwear market is highly competitive, with brands employing various pricing strategies to capture market share and maximize profits. Premium positioning, psychological pricing, seasonal discounting, and dynamic pricing all play important roles in how sports products are marketed to consumers. Test your knowledge of how major sports brands price their flagship running shoes to balance consumer perception, market positioning, and profitability.

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Skimming pricing - deliberately high initial price point to create exclusivity and capitalize on early adopters willing to pay premium prices
Penetration pricing - intentionally low price point to rapidly gain market share and undercut competitors like Converse and Adidas
Loss leader pricing - selling below production cost to drive traffic to Nike stores and increase sales of other more profitable product lines
Bundle pricing - only selling Air Jordans as part of complete basketball outfit packages to increase average transaction value