Which celebrity endorsement deal is considered the most lucrative in sports history, transforming both athletic footwear and celebrity partnership models?

Celebrity endorsements have become a cornerstone of modern product marketing, with famous faces often transforming brand trajectories overnight. But which celebrity partnerships have truly made history in the retail world? Test your knowledge about these game-changing celebrity product endorsements that redefined marketing and created cultural phenomena.

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Michael Jordan with Nike (Air Jordan)
LeBron James with Sprite
Serena Williams with Puma
David Beckham with Adidas