Which famous CEO pioneered the 'try before you buy' nighttime astronomy retail experience, allowing customers to test telescopes under actual starry skies before purchase?

The astronomy industry has seen remarkable retail innovations in recent years, making telescopes and stargazing equipment more accessible to the general public than ever before. Major companies have revolutionized how these specialized products are marketed, displayed and sold. Test your knowledge about the retail strategies that have transformed this once niche market into a thriving consumer industry!

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Robert Bigelow of Celestron, who created the first 'Star Parks' adjacent to retail locations in 2009
Elon Musk, who integrated telescope testing stations at select SpaceX visitor centers in 2015
John Dobson of Orion Telescopes, who launched 'Midnight Astronomy Yards' in 2005
Jeff Bezos, who created Amazon's 'Stellar Experience Centers' in 2018