Which athlete was the first to sign a lifetime endorsement deal with Nike reportedly worth over $1 billion?

Athletic endorsements have transformed the sports industry, creating powerful connections between athletes, brands, and consumers. What began as simple product promotions has evolved into multi-year, multi-million dollar partnerships that can define an athlete's legacy beyond their sporting achievements. Test your knowledge about a pivotal moment in sports marketing history that forever changed how brands collaborate with elite athletes.

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LeBron James
Michael Jordan
Cristiano Ronaldo
Serena Williams