Which groundbreaking sports product launch in 1985 created a retail revolution that generated $126 million in sales its first year, despite initially being banned by the NBA?

The sports retail industry has been shaped by iconic product launches that transcended mere merchandise to become cultural phenomena. One particular launch revolutionized how athletic brands approach marketing, athlete partnerships, and product innovation. Test your knowledge about this pivotal moment in sports retail history that fundamentally changed consumer expectations and industry standards.

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