Which pioneering data analytics system, modeled after retail consumer behavior tracking, was first used by the Obama campaign in 2012 to revolutionize political microtargeting?

In modern politics, data analytics has transformed how campaigns target voters and allocate resources. From Obama's groundbreaking use of big data in 2012 to the sophisticated voter modeling techniques used today, political campaigns have become increasingly data-driven. This poll tests your knowledge about the evolution of retail-inspired data analytics techniques in the political sphere and how consumer behavior modeling has been adapted for voter outreach.

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