Which film franchise pioneered the 'shop-the-look' digital transformation that allowed viewers to purchase costumes and props directly through streaming platforms while watching?

The film and television industry has transformed how products are marketed and sold through visual storytelling. From subtle product placements to elaborate retail tie-ins, studios have pioneered innovative ways to connect viewers with merchandise. This trivia question explores a groundbreaking retail innovation that changed how movie merchandise is marketed to audiences.

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• The Hunger Games (2012-2015)
• Mad Men TV series (2007-2015)
• The Devil Wears Prada (2006)
• James Bond/007 franchise (Skyfall, 2012)

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