Which innovative product launch strategy did NASA use to generate unprecedented public engagement for the James Webb Space Telescope's deployment in 2021-2022?

The James Webb Space Telescope (JWST) represents one of astronomy's most significant product launches of the 21st century. After decades of development and $10 billion in investment, NASA and its international partners faced the challenge of not only launching this revolutionary instrument but also explaining its value to the public and stakeholders. This poll tests your knowledge about the marketing and product launch strategies that helped make this complex scientific tool accessible to the general public.

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Live-streamed each critical deployment step with real-time expert commentary, creating a month-long 'launch event'
Released a limited edition JWST-themed cryptocurrency that funded final launch preparations
Partnered with Netflix to release a reality competition show where contestants designed parts of the telescope
Created an augmented reality experience allowing users to 'launch' their own JWST from their backyard