Which outdoor retailer pioneered the '1% for the Planet' initiative, pledging to donate 1% of sales to environmental nonprofits?

Test your knowledge about innovative partnerships in the natural products industry! In recent years, major retail brands have been forming strategic alliances with conservation organizations and sustainability initiatives to enhance their eco-credentials while supporting environmental causes. These partnerships have transformed product development, marketing strategies, and consumer engagement in the natural world sector. How well do you know these groundbreaking collaborations?

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Patagonia
REI
The North Face
Columbia Sportswear