Which pharmaceutical brand was the first to run direct-to-consumer (DTC) television advertisements for prescription medications in the United States?

The pharmaceutical industry has a rich history of groundbreaking advertising campaigns that transformed how medical products are marketed to healthcare professionals and consumers. Before strict regulations were implemented, pharmaceutical companies employed various marketing techniques to promote their products. This poll tests your knowledge about a landmark campaign that changed the landscape of medical advertising forever.

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Claritin (Schering-Plough)
Prozac (Eli Lilly)
Lipitor (Pfizer)
Viagra (Pfizer)