Which groundbreaking digital marketing campaign helped 'Hamilton' become one of Broadway's most successful shows before it even opened?

The performing arts world has embraced digital transformation to enhance audience experiences and boost ticket sales. From virtual reality previews to AI-powered marketing campaigns, theaters and performance venues are leveraging technology in innovative ways. Test your knowledge about how performing arts organizations are using digital marketing to connect with modern audiences and fill seats for their productions.

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#Ham4Ham lottery performances streamed on social media
AR app that let users 'perform' with the original cast
Email campaign offering subscribers exclusive access to rehearsal footage
Virtual theater tours showing the set design process