Which literary franchise holds the Guinness World Record for 'Most successful book merchandise' with over $7.3 billion in sales (excluding books and movies)?

The publishing industry has evolved beyond just selling books, with merchandise and branded products becoming a significant revenue stream for popular literary franchises. From wizarding wands to dystopian fashion lines, book-related products have transformed how readers engage with their favorite stories. Test your knowledge about the commercial impact of literature in the retail world!

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• Harry Potter
• The Lord of the Rings
• The Hunger Games
• Game of Thrones

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