Which film franchise pioneered the 'immersive retail portal' concept, where stores transformed entire sections into film settings with interactive elements that increased merchandise sales by over 200%?

Film studios and streaming platforms have revolutionized retail visual storytelling through innovative movie merchandise displays and experiential marketing. These tactics don't just sell products—they extend the cinematic experience beyond theaters and screens. Test your knowledge about a groundbreaking retail visual storytelling campaign that transformed how movie merchandise is marketed and displayed in stores.

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Harry Potter (Warner Bros' 'Wizarding World' shop-in-shops with interactive wands that triggered display animations)
Star Wars (Disney's 'Galaxy's Edge' merchandise portals with holographic character displays)
Marvel (Disney's 'Hero Zones' with augmented reality try-on stations for superhero gear)
Jurassic World (Universal's 'DinoLabs' with motion-activated roaring displays and fossil dig areas)