Which traditional craft-focused retail company pioneered the 'artisan storytelling' approach in the 1990s, featuring videos of craftspeople and their cultural heritage alongside each product?

Brand storytelling has become essential in retail, especially for products rooted in cultural traditions. Companies that authentically connect their merchandise to cultural heritage often create deeper connections with consumers while preserving traditional craftsmanship. This poll tests your knowledge about a famous retail success story that revolutionized how cultural traditions are marketed globally.

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Ten Thousand Villages
Anthropologie
Global Goods Partners
NOVICA