Which candy brand experienced a 65% sales increase after its iconic product placement in Steven Spielberg's 'E.T. the Extra-Terrestrial' (1982), despite initially declining to appear in the film?

Product placement in entertainment has evolved from subtle brand appearances to sophisticated marketing strategies that shape pop culture. From iconic movie moments to viral TikTok trends, brands have found increasingly creative ways to embed themselves in the entertainment we consume. Test your knowledge about how product placements have influenced pop culture and created some of the most memorable moments in entertainment history.

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Reese's Pieces
M&M's
Skittles
Hershey's Kisses