Which company temporarily 'killed off' their mascot in 2020, only to bring them back after public outcry and a reported 7% sales decline?

Brand mascots have been powerful marketing tools for decades, creating recognizable personalities that consumers connect with on an emotional level. These characters can significantly boost brand recognition and increase customer loyalty. This trivia question explores a fascinating business decision about one of the world's most recognizable brand mascots and the economic impact that resulted.

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• Planters (Mr. Peanut)
• GEICO (The Gecko)
• M&M's (The M&M Characters)
• KFC (Colonel Sanders)

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