Which retailer was the first to establish a dedicated 'Innovation Lab' that revolutionized store architecture by incorporating interactive digital displays into physical structural elements?

In the world of retail architecture, innovation drives customer experience and brand identity. Flagship stores often represent the pinnacle of a brand's architectural vision, combining cutting-edge design with functional retail spaces. This poll explores a groundbreaking retail innovation lab that revolutionized how architects approach store design, creating experiences that blur the lines between shopping, entertainment, and brand immersion.

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Target's 'Open House' in San Francisco
Amazon's 'Go Store' technology center
Walmart's 'Intelligent Retail Lab'
Nordstrom's 'Innovation Lab' with embedded architecture team