Which government agency underwent a major rebranding in 2003 that included a new logo, color scheme, and messaging to improve public perception after the September 11 attacks?

Throughout history, governments and political movements have used distinctive branding elements to build recognition and loyalty. From colors and logos to slogans and visual elements, these brand identities help citizens identify institutions and associate them with specific values. Test your knowledge of how governments worldwide have leveraged brand recognition strategies to connect with their constituencies.

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Transportation Security Administration (TSA)
Department of Homeland Security (DHS)
Federal Emergency Management Agency (FEMA)
Central Intelligence Agency (CIA)