Which mathematical software company strategically rebranded itself in 2017 with the tagline 'The Language of Technical Computing' to position itself as an essential tool for data scientists and engineers?

Beyond formulas and equations, mathematics plays a crucial role in product positioning and marketing strategies. Top mathematical software companies have created distinctive brand identities to appeal to different segments of the market - from academic institutions to corporate analytics departments. This poll tests your knowledge of how mathematical product brands have positioned themselves in this specialized marketplace.

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Wolfram Research (makers of Mathematica)
MathWorks (makers of MATLAB)
Maplesoft (makers of Maple)
Texas Instruments (makers of TI-Nspire)