Which gaming company's loyalty program was the first to offer a subscription service that provided both free monthly games AND exclusive in-game content across multiple titles?

The gaming industry has pioneered some of the most innovative customer loyalty programs, transforming how players engage with their favorite titles and platforms. From exclusive in-game rewards to tiered membership systems, game companies have mastered the art of keeping players coming back. Test your knowledge about these creative loyalty strategies that have changed how gamers interact with their favorite brands!

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PlayStation Plus (Sony)
Xbox Game Pass (Microsoft)
Steam Points Program (Valve)
Ubisoft Connect (Ubisoft)