Which innovative marketing campaign technique, first used by the Royal Opera House in 2012, dramatically increased ticket sales for performing arts by creating sensory product experiences?

The performing arts industry relies heavily on effective marketing strategies to sell tickets and fill seats. From Broadway shows to local theater productions, marketing campaigns can make or break a performance's success. This poll tests your knowledge about a unique product marketing technique that revolutionized how performing arts venues promote their productions and connect with audiences.

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Scent Marketing: releasing performance-themed fragrances in promotional materials that evoked emotional connections to upcoming shows
Augmented Reality Programs: allowing audience members to scan programs for virtual performer interviews
Taste Experience Previews: serving themed foods at promotional events that connected to the emotional journey of performances
Tactile Ticket Design: creating textured tickets that physically represented elements from the performances