Which company holds the Guinness World Record for the most expensive logo redesign, costing approximately $211 million when they updated their brand identity in 2008?

The Guinness World Records has documented some fascinating achievements in brand identity and logo design. From the most recognizable logos to the most expensive rebranding campaigns, companies have made their mark in history with their visual identities. Test your knowledge about these record-breaking logo designs that have shaped brand recognition worldwide.

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Pepsi
BP (British Petroleum)
Microsoft
Coca-Cola