Which retail company pioneered the modern loyalty program model by introducing a tiered rewards system with 'stars' in 2008 that transformed customer retention strategies?

The retail landscape has been transformed by innovative loyalty programs that changed how customers interact with brands. These programs not only drive repeat business but also provide valuable customer data and insights. Test your knowledge about one groundbreaking loyalty program that revolutionized retail strategy and has been widely imitated across industries.

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• Starbucks (Starbucks Rewards)
• Amazon (Amazon Prime)
• Sephora (Beauty Insider)
• Best Buy (My Best Buy)

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