Which celebrity's 2007 e-commerce beauty brand launch was revolutionary for using machine learning to analyze customer data and personalize product recommendations before this became an industry standard?

Before celebrity product lines became commonplace, a few famous individuals pioneered the trend by leveraging their personal brand into successful retail empires. This poll tests your knowledge about which famous personalities were early innovators in translating their celebrity status into groundbreaking retail analytics and e-commerce strategies, creating templates that countless others would later follow.

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Rihanna with Fenty Beauty
Jessica Simpson with the Jessica Simpson Collection
Jennifer Lopez with JLo Beauty
Paris Hilton with her fragrance empire