Which company launched the first modern frequent flyer program in 1981, revolutionizing customer loyalty programs and inspiring similar initiatives across the retail industry?

Loyalty programs are now a cornerstone of retail strategy, with companies competing to offer the most attractive rewards to maintain customer retention. But the concept has a fascinating history dating back decades before digital tracking was possible. Test your knowledge about the origins of modern retail loyalty programs and how they transformed the relationship between brands and consumers throughout retail history.

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American Airlines with AAdvantage
S&H Green Stamps
Sperry & Hutchinson with their Blue Chip Stamps
United Airlines with Mileage Plus