Which famous artist executed one of the most successful personal brand repositionings by legally changing their name to a symbol in 1993, later being referred to as 'The Artist Formerly Known As Prince'?

When celebrities reinvent themselves, their personal brands often undergo dramatic transformations that can teach us valuable lessons about brand positioning and identity evolution. This poll tests your knowledge of one of the most significant celebrity brand repositioning cases in recent decades. Think about how celebrities strategically shift their public image and how these changes impact their commercial success and cultural relevance.

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Prince
Madonna
Michael Jackson
David Bowie