Which gaming retailer first introduced fully playable VR demo stations with haptic feedback suits in their stores, creating a revolutionary 'try-before-you-buy' experience for AAA game titles?

In the competitive world of gaming retail, companies constantly experiment with new ways to engage customers beyond traditional shopping experiences. Retail innovation labs and experiential marketing have transformed how games are sold and experienced before purchase. Test your knowledge about a groundbreaking retail innovation that forever changed how gamers shop for and experience new titles.

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GameStop's 'Reality Labs' (2018)
Valve's 'Steam Chambers' (2019)
Microsoft's 'Xbox Portals' (2017)
Best Buy's 'Digital Playground' (2020)