Which Broadway show's marketing campaign was the first to use a digital lottery app that significantly increased ticket accessibility and went on to influence how most major productions sell tickets today?

The performing arts industry has been transformed by digital marketing strategies that help productions reach wider audiences and sell more tickets. From viral social media campaigns to innovative mobile apps, theaters and production companies have embraced technology to enhance the audience experience and boost ticket sales. Test your knowledge about one of the most successful digital marketing campaigns in Broadway history!

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Hamilton (2015)
Wicked (2003)
The Book of Mormon (2011)
Dear Evan Hansen (2016)