Which sports retailer first introduced virtual reality "test zones" allowing customers to virtually try sports equipment in simulated environments before purchase?

The sporting goods industry has undergone significant digital transformation in recent years, revolutionizing how athletes and fitness enthusiasts shop for equipment and apparel. Leading brands have implemented various technologies to enhance customer experience both in-store and online. Test your knowledge about a groundbreaking omnichannel retail innovation that changed how customers interact with sports products before purchasing.

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Nike with their 'Play Test' VR stations (2018)
Decathlon with their 'Sports Lab' immersive zones (2017)
Under Armour with their 'Performance Reality' booths (2019)
Adidas with their 'Virtual Arena' experience centers (2016)