Which retailer famously used purchase pattern analysis to predict customer pregnancies, sending targeted coupons that inadvertently revealed a teenager's pregnancy to her father in 2012?

Before AI and machine learning became retail buzzwords, one pioneering retailer made headlines by using purchase data to predict customer pregnancies before family members knew. This famous case study revolutionized how businesses think about predictive analytics and customer privacy. Test your knowledge about this watershed moment in retail customer analytics history!

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Target
Walmart
Amazon
Kroger