Which wildlife conservation organization was the first to use an endangered animal species as its logo and brand mascot, pioneering the approach in 1961?

Brand mascots have played a significant role in wildlife conservation awareness. Many organizations have created memorable animal characters that not only represent their brand but also serve as ambassadors for endangered species and conservation efforts. These mascots often transcend their marketing roles to become powerful symbols that educate the public and drive support for wildlife protection. Test your knowledge about these iconic wildlife brand mascots and their impact on conservation awareness.

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World Wildlife Fund (WWF) with the giant panda
National Wildlife Federation (NWF) with the raccoon
Wildlife Conservation Society (WCS) with the tiger
International Union for Conservation of Nature (IUCN) with the rhinoceros