Which 1982 film featured the first documented paid product placement deal that significantly boosted sales of the featured candy, setting the template for modern product endorsements in cinema?

Product placement has become a major revenue source for films and TV shows, evolving from subtle background appearances to strategic brand integrations worth millions. This sophisticated marketing approach allows brands to reach captive audiences while providing filmmakers with additional funding. Test your knowledge about this fascinating intersection of entertainment and product endorsement that has shaped how we experience media and perceive brands.

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• E.T. the Extra-Terrestrial (Reese's Pieces)
• Tootsie (Coca-Cola)
• Rocky III (Nike)
• Blade Runner (Atari)

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