Which artist pioneered the 'visual album' concept with a surprise release that fundamentally changed how major albums are launched in the digital streaming era?

The music industry has seen remarkable evolution in how new albums and singles are launched. From surprise midnight drops to elaborate multi-platform campaigns, artists and labels continuously reinvent product launches to maximize impact and engagement. This trivia tests your knowledge about notable music product launch strategies that changed industry standards and created new benchmarks for success.

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Beyoncé with her self-titled album 'Beyoncé' in 2013
Taylor Swift with '1989' in 2014
Drake with 'Views' in 2016
Kanye West with 'The Life of Pablo' in 2016