Which 2016 superhero film broke marketing conventions by creating an extensive digital campaign where the main character directly addressed audiences and maintained character across all promotional materials?

In recent years, digital marketing has transformed how films are promoted and distributed to audiences worldwide. From viral campaigns to innovative social media strategies, studios have embraced new technologies to build anticipation and drive box office success. This trivia question explores a groundbreaking digital marketing campaign that changed how blockbuster movies are promoted.

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Deadpool
Batman v Superman: Dawn of Justice
Captain America: Civil War
Suicide Squad