What percentage of Nike's total sales came from their Direct-to-Consumer channels (Nike stores, website, and apps) in fiscal year 2023?

In 2017, Nike announced a major shift in its retail strategy that would transform how the sports apparel giant approached the market. This strategic pivot, known as the Consumer Direct Offense (later evolved into Consumer Direct Acceleration), fundamentally changed Nike's relationship with traditional retailers. Test your knowledge about this landmark shift in sports retail strategy that has influenced the entire industry.

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Around 42%
Around 25%
Around 65%
Around 15%