Which innovative customer experience approach did Celestron pioneer in the 1970s that revolutionized telescope marketing and dramatically expanded the amateur astronomy market?

The astronomy industry has seen remarkable innovations in telescope technology and marketing strategies over the decades. Major brands have revolutionized how amateur astronomers access the cosmos through clever product positioning and customer experience design. This poll tests your knowledge about a pivotal marketing moment that changed how telescope products were perceived and sold to the public, transforming astronomy from a purely academic pursuit into an accessible hobby for millions.

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The 'Stars in Your Backyard' program that offered in-home demonstrations and personalized star charts with telescope purchases
The 'Schmidt-Cassegrain' design that was marketed as the first truly portable telescope combining professional optics with consumer-friendly setup
The 'Astronomy Mall Tour' that brought interactive telescope displays to shopping centers across America with celebrity astronaut endorsements
The 'Celestial Subscription Service' that pioneered the monthly payment model for premium telescopes with quarterly accessory deliveries