Which gaming company first introduced a 'virtual try-on' feature that allowed players to see how cosmetic items would look on their character before purchasing?

In the rapidly evolving gaming and virtual worlds industry, innovative retail concepts are transforming how players purchase both virtual and physical goods. This trivia question explores a groundbreaking retail technology that has changed consumer psychology in gaming marketplaces. Test your knowledge about the intersection of gaming platforms and e-commerce trends!

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Epic Games (Fortnite)
Roblox Corporation
Valve Corporation (Steam)
Activision Blizzard (World of Warcraft)