Which former military leader's endorsement of the Imperial War Museum's 'Real Stories' campaign in 2018 led to a record 40% increase in under-30 visitors?

Military history museums and memorial sites face unique challenges in marketing their experiences while maintaining respect for the gravity of their subject matter. One powerful strategy has been the use of authentic brand ambassadors - but which historical figure's endorsement strategy has been most influential? Test your knowledge of this specialized intersection of military history and marketing practice!

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• Field Marshal Bernard Montgomery's grandson, Hugh Montgomery
• Captain Tom Moore, before his famous NHS fundraising campaign
• Chelsea Pensioner and D-Day veteran Frank Mouqué
• Former Royal Marine Commando and TV personality Ant Middleton

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