Which digital transformation initiative first allowed Broadway theaters to implement dynamic ticket pricing similar to airlines and hotels?

The performing arts industry has undergone significant digital transformations in recent years, particularly in how theaters market and sell tickets to productions. From mobile ticketing to virtual reality previews, the technological landscape of Broadway and other performing arts venues has evolved dramatically. Test your knowledge about how digital innovation has changed the audience experience in the performing arts world!

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Telecharge's algorithm-based pricing system introduced in 2011
Ticketmaster's 'Broadway Direct' platform launched in 2014
The TKTS mobile app with real-time inventory updates from 2016
The Theatre Development Fund's digital lottery system from 2008