Which famous athlete's endorsement deal with Nike created the iconic Air Jordan brand, transforming both athletic footwear marketing and generating over $5 billion in annual revenue?

In the world of retail and product marketing, celebrity endorsements can dramatically transform a brand's fortune. A well-matched celebrity partnership can catapult a product from obscurity to must-have status overnight. This trivia question tests your knowledge about one of the most financially successful celebrity endorsement deals in history and how it revolutionized the athletic footwear industry.

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