Which company famously partnered with CERN in 2012 to create an award-winning marketing campaign that helped explain the discovery of the Higgs boson particle to the general public?

Throughout history, major scientific breakthroughs have sometimes been accompanied by surprising corporate partnerships and marketing campaigns. This trivia poll explores one of the most significant collaborations between a scientific research initiative and a global brand that changed public perception of a groundbreaking discovery. Test your knowledge about how marketing helped bring cutting-edge science into mainstream awareness!

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Intel, with their 'Discover What's Inside' campaign featuring physicist animations
Cisco Systems, through their 'The Physics of Connection' interactive exhibits
Gillette, with their 'Precision at Every Scale' razor technology comparison
Google, through their 'Quantum Journey' interactive doodle and educational microsites