Which retail loyalty program, launched in 1981, is widely credited as the first modern frequent flyer program and served as the model for loyalty programs across various industries?

Loyalty programs have become essential tools for retailers to drive customer retention and increase lifetime value. While most major brands now offer some form of rewards system, one pioneering program fundamentally changed how businesses approach customer loyalty and set the standard that others would follow for decades. Test your knowledge about this revolutionary loyalty initiative that transformed retail customer relationships forever.

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• American Airlines AAdvantage
• Sears Shop Your Way Rewards
• S&H Green Stamps
• Neiman Marcus InCircle

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