Which historic theater company completely reinvented its brand identity in the 1990s by shifting from classical performances to immersive, avant-garde productions, saving it from bankruptcy?

Brand storytelling in the performing arts has evolved dramatically over the centuries. Major theaters and performing arts organizations have developed unique brand identities that help attract audiences and differentiate their artistic offerings. This trivia question explores how one iconic theater revolutionized its brand identity to survive changing audience preferences and market conditions. Test your knowledge of how performing arts institutions have adapted their branding through history!

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Cirque du Soleil (transforming traditional circus into theatrical artistry)
The Roundabout Theatre Company (pivoting to Broadway revivals and new works)
Théâtre du Soleil (introducing multicultural storytelling techniques)
Battersea Arts Centre (pioneering 'scratch' methodology and immersive experiences)