Which major sports brand first introduced the 'product story' marketing strategy that paired each new sneaker release with a narrative about an athlete's journey or challenge?

The sporting goods industry has seen remarkable innovations in product marketing and retail strategies over the years. Major brands constantly compete to capture market share through unique launches and campaigns. This trivia tests your knowledge about a significant product marketing strategy that revolutionized how athletic footwear is sold and marketed to consumers.

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Nike with the Air Jordan line in the 1980s
Adidas with the Superstar campaign in the 1970s
Puma with the Clyde signature shoe in 1973
Reebok with the Pump technology in 1989