Which Broadway musical was the first to use a revolutionary 'immersive street team' marketing campaign where performers stayed in character throughout NYC to promote the show?

In the competitive world of performing arts, innovative marketing campaigns can make or break a production's success. Theaters and production companies are constantly seeking creative ways to attract audiences and stand out in a crowded entertainment landscape. This trivia question focuses on a groundbreaking marketing approach that changed how Broadway productions connect with potential audiences. Test your knowledge about the business side of performing arts marketing!

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Natasha, Pierre & The Great Comet of 1812
Hamilton
Dear Evan Hansen
Hadestown