Which innovative pricing strategy did Disney+ implement in 2019 that helped it rapidly gain market share against Netflix?

The streaming landscape has transformed how we consume film and television content, but it's also created a complex web of pricing strategies. As major studios launch their own platforms, they've experimented with different pricing models to capture market share while maximizing revenue. This trivia question explores one of the most innovative pricing approaches that changed the streaming game in recent years. Can you identify which strategy truly disrupted the market?

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Aggressive initial pricing ($6.99/month) that was significantly below competitors, accepting short-term losses for long-term market position
Premium tier-based pricing that charged extra for new theatrical releases through Premier Access
Bundle-focused approach that primarily sold Disney+ as part of the Disney+/Hulu/ESPN+ package rather than standalone
Free one-year subscription with purchase of Disney merchandise over $50, creating a merchandise-driven revenue model