Which groundbreaking marketing campaign introduced the concept of 'rush tickets' that revolutionized Broadway accessibility and is now used by theaters worldwide?

The performing arts world relies heavily on innovative marketing to fill seats and create buzz around productions. Broadway shows in particular have pioneered some of the most creative advertising campaigns in entertainment history, often revolutionizing how theatrical productions are promoted. Test your knowledge about one of the most successful marketing strategies that changed Broadway's approach to audience engagement and ticket sales.

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RENT's '$20 front row seats' lottery (1996)
The Phantom of the Opera's 'Masked Mondays' promotion (1988)
Hamilton's #Ham4Ham sidewalk performances (2015)
Wicked's 'Defying Gravity' student discount program (2003)