Which major outdoor apparel brand pioneered the 'Worn Wear' campaign encouraging consumers to repair rather than replace their gear, inspired by natural cycles of regeneration?

Biomimicry—the practice of emulating nature's patterns and strategies—has become a powerful force in product innovation and marketing in the natural products industry. Companies are not just creating eco-friendly products but are drawing inspiration from nature's own designs to solve problems and connect with environmentally conscious consumers. Test your knowledge about this fascinating intersection of the natural world and marketing strategy!

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Patagonia
The North Face
Columbia
REI