Which Broadway musical holds the record for the most lucrative product endorsement deal in theater history, with over $8 million in cross-promotional revenue before opening night?

The performing arts industry relies heavily on strategic partnerships to expand audience reach and generate revenue. From branded theater spaces to sponsored tours, these collaborations shape the modern performing arts landscape. This trivia question explores one of the most financially significant brand partnerships in Broadway history. Test your knowledge about the business side of theater productions!

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Hamilton - with American Express
The Lion King - with Disney Consumer Products
Wicked - with Sephora's 'Defying Gravity' makeup line
Phantom of the Opera - with Steinway & Sons pianos