Which innovative digital marketing strategy did Celestron use in 2018 that resulted in a 35% increase in their telescope sales to beginners?

The astronomy industry has seen remarkable advancements in telescope technology over the decades, with marketing strategies evolving alongside. Major telescope manufacturers have employed various digital marketing techniques to distinguish their products in a competitive market. This poll tests your knowledge about one of the most successful digital marketing campaigns that revolutionized how amateur astronomy equipment is sold to enthusiasts.

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Augmented reality app showing how stars would appear through different telescope models before purchase
Celebrity astronaut endorsements featuring former ISS commanders
Subscription-based telescope rental program with monthly night sky guides
Interactive social media campaign where users voted on which celestial objects to feature in advertising